With AI-driven search experiences gaining momentum, businesses in Bangkok need to rethink their SEO approach. Platforms like ChatGPT are now generating answers by summarising web content. But what makes one site stand out and get featured while others are ignored?
If you’ve seen ChatGPT display a clean, structured summary to your query, it likely came from a page that is well-optimised, credible, and easy for AI to understand. In this post, we explain what factors influence whether your content appears in ChatGPT’s search summaries—and how to optimize for it.
How ChatGPT Selects Web Content
ChatGPT, particularly in browsing mode or with real-time plugins, pulls content from search engines like Bing. It uses:
- Crawling and indexing to find available content
- Natural Language Processing to understand meaning and structure
- Content scoring based on clarity, authority, and relevance
The takeaway? Your content needs to be both technically sound and easily interpretable.
1. Structure Matters
AI tools favor well-structured content. If your pages include clear headings (H2/H3), bullet points, FAQs, and tables, your content is more likely to be used in AI responses.
Our SEO services in Asoke, Bangkok are built with this kind of structure in mind—ensuring maximum clarity and engagement.
2. Keep It Concise and Informative
ChatGPT looks for content that quickly answers questions. Short paragraphs, front-loaded key points, and a direct writing style help your content get picked up.
✅ Use 2–4 sentence summaries ✅ Avoid filler or vague intros ✅ Lead with value
3. Build Authority with Local Relevance
AI models prefer content from websites that demonstrate topical authority. This is especially true for local content. If your Bangkok-based business offers SEO or digital services, showcase relevant examples, case studies, and localized information.
Explore how link building in Asoke enhances your domain authority and improves visibility in AI-driven results.
4. Technical SEO and Schema Markup
Even though ChatGPT may not use structured data the same way Google does, clean code and schema markup still help AI interpret your site more accurately.
Use: – FAQ and article schema – Breadcrumbs – Page speed improvements
Need help with schema and on-page elements? Our GBP optimisation services in Asoke are designed to support both human and AI visibility.
5. Fresh, Updated Content Performs Better
ChatGPT often references newer content, especially for trending topics. Regular updates and content refreshes are essential to stay relevant in AI results.
🕒 Refresh your core pages every few months and keep FAQs aligned with emerging search queries.
To increase your chances of being featured in ChatGPT summaries, your content must be well-structured, locally relevant, and optimized for both humans and AI .
Whether you’re a business owner in Bangkok or a digital marketer looking to scale AI visibility, now is the time to adopt AI-SEO strategies that future-proof your web presence.
Frequently Asked Questions
How can I check if my content is being summarized by ChatGPT?
Ask ChatGPT questions related to your content and see if similar summaries appear. You can also monitor traffic and mentions using tools like Ahrefs and Bing Webmaster.
Does ChatGPT cite sources?
Sometimes, especially in browsing-enabled versions. However, many answers are paraphrased. Still, being used as a source increases exposure.
Is AI-SEO different from traditional SEO?
Yes. Traditional SEO focuses on rankings. AI-SEO focuses on content clarity and structure that help AI models extract key information.
Which types of content perform best in AI summaries?
“How-to” guides, FAQs, glossaries, and comparison pages tend to be summarised more often.
How do I optimize my Bangkok-based business for AI visibility?
Partner with a local SEO agency that understands AI trends and implements structured, localized content. Our team at SEO Bangkok can help.
Ready to Be Seen by AI?
Let us help you optimize your site for ChatGPT and Google AI. Whether it’s technical SEO, content strategy, or structured data, we deliver future-proof SEO solutions for Bangkok businesses. Contact us today to get started.
For more on how AI summarisation works, explore OpenAI’s guide to web browsing .
